A client books your basic 100€ package, enters the gallery and selects 25 images instead of the 10 included.
Without Package Upgrades:
- Pays: 100€ base + 75€ extras = 175€
With Package Upgrades:
- Sees Premium option (200€) with 25 photos included + album
- Switches to Premium
- Pays: 200€ (saves 25€ on extras and gains an album)
This is the Package Upgrades system.
The Single Price Problem
Offering a single price per session has limitations:
❌ You lose clients with tight budgets ❌ You lose revenue from clients willing to pay more ❌ No natural upselling
Result: You stop earning 50-80€ per session on average.
The Solution: Progressive Levels
The Package Upgrades system allows you to offer multiple levels of the same package:
Base (Entry Price):
- The minimum you offer
- Competitive price to attract clients
Plus (Best Seller):
- Mid-level with popular extras
- +20-30% over base price
- 50-60% of clients choose this
Premium (All Inclusive):
- For clients who want everything
- +50-80% over base price
- 10-20% of clients choose this
Each level has its own price, number of included photos, exclusive products, and personalized description.
How to Create Package Upgrades
Step 1: Enable Upgrades
Go to Settings → Packages and Products:
- Edit an existing package (or create a new one)
- Enable the "Allow upgrades" switch
- Your base package is displayed in read-only mode
Step 2: Add Levels
Click "Add Level" and fill in:
Level Information:
- Name: "Wedding Plus"
- Price: 1,300€
- Included photos: 300 photos
Included Products:
- Select products from your catalog
- Example: 1 Album 30x30, 1 Custom USB
Gallery Description: Text that the client will see explaining the benefits of this level.
You can create up to 3 additional levels besides the base.
How the Client Sees It on Booking
When the client accesses your booking calendar, they see all options before booking:
STANDARD WEDDING - 1,000€
- 200 photos included
- Online gallery
- 8 hours coverage
WEDDING PLUS - 1,300€ ⭐ MOST POPULAR
- 300 photos included
- Online gallery
- 8 hours coverage
- 1 Album 30x30 included
- 1 Custom USB
PREMIUM WEDDING - 1,600€
- 400 photos included
- Everything from Plus
- Album 40x40 (larger)
- Frame 50x70 included
- 5 min summary video
The client compares, chooses their preference and confirms.
Create Session with Selected Level
Note: This functionality to create a session directly from the appointment is not yet available, but will be soon.
Currently:
- Client books and selects their level
- You see which level they chose in the appointments panel
- When manually creating the session, you select the corresponding level
Upgrades Selector in Gallery
The client always sees a selector of available levels in the gallery:
Your current package: Plus
Available levels:
- Plus (current)
- Premium
Features:
- Client can see levels higher than the one they booked
- CANNOT downgrade to a lower level (protects your minimum price)
- Clearly sees what each level includes
- Can change whenever they want before finalizing
The system shows available upgrades above the level the client originally selected. It's simple: if they booked Plus, they can change to Premium. If they booked Base, they can see Plus and Premium.
Practical Cases
Family Session
Configuration:
- Base: 120€ - 10 photos
- Plus: 160€ - 15 photos + Album 20x20
- Premium: 220€ - 25 photos + Album 30x30 + Frame
Typical results:
- 30% choose Base
- 50% choose Plus
- 20% choose Premium
Average ticket: 165€ (vs 120€ with single price) Increase: +37%
Wedding Session
Configuration:
- Base: 1,000€ - 200 photos
- Plus: 1,300€ - 300 photos + Album + USB
- Premium: 1,600€ - 400 photos + Everything included
Average ticket: 1,340€ (vs 1,200€ with single price) Increase: +11.6%
Benefits for You
1. Increase Your Average Ticket
Expected increase: 15-25% according to pricing studies.
With 50 sessions/month:
- Before: 150€/session = 7,500€/month
- After: 180€/session = 9,000€/month
- Increase: +1,500€/month (+18,000€/year)
2. Capture All Budgets
- Low budget clients choose Base
- Medium budget clients choose Plus
- High budget clients choose Premium
Everyone finds an option that fits their needs.
3. Effortless Upselling
The system automatically shows available levels. The client decides without sales pressure.
4. Total Transparency
The client clearly sees what each level includes and can compare before deciding.
Benefits for the Client
Budget Flexibility: Not everyone can afford the premium package. With upgrades, each client chooses according to their budget.
Total Control:
- Can change levels whenever they want
- Sees updated price in real-time
- Decides without pressure
Frequently Asked Questions
How many levels should I create?
Recommended: 3 levels (Base, Plus, Premium)
Why 3?
- 1 level: No options
- 2 levels: Difficult to decide
- 3 levels: Middle one usually best seller
- 4+ levels: Confusion
What price difference should I set?
Recommended formula:
- Plus: Base + 20-30%
- Premium: Base + 50-80%
Example:
- Base: 100€
- Plus: 130€ (+30%)
- Premium: 180€ (+80%)
Can the client downgrade?
No. They can only upgrade, not downgrade. This protects your minimum price.
Can I change prices later?
Yes. Changes affect new bookings. Existing bookings maintain their original price.
Can I offer upgrades only on some packages?
Yes. Each package is independent. You can have:
- Wedding Package: With 3 levels
- Portrait Package: Without upgrades (single price)
- Corporate Package: With 2 levels
Summary: Why Use Package Upgrades
Proven benefits:
✅ Increase average ticket 15-25% ✅ Capture all budgets (low, medium, high) ✅ Automatic upselling without manual effort ✅ Total transparency for client ✅ Client has total control ✅ Easy to configure (15 minutes) ✅ Compatible with existing packages
Cases where NOT to use upgrades:
- Very specific packages without possible variations
- Extremely low prices (no margin for upgrades)
- Strict one-size-fits-all services
For the rest: USE IT.
How to Start Today
Step 1: Choose your best-selling package
Step 2: Define the 3 levels
Use the formula:
- Base: Your current price
- Plus: Base + 25%
- Premium: Base + 70%
Step 3: Go to Settings → Packages and Products
Step 4: Enable upgrades and add levels
Step 5: Test the complete flow yourself
Step 6: Launch with real clients
Step 7: Measure results (compare average ticket)
Ready to increase your sales effortlessly?
Go to Settings → Packages and Products and enable upgrades on your best-selling package right now.